Compared to what's out there
Every dental practice we've spoken to has already looked at Cliniify, DentalPro or Practo Ray. Here's an honest row-by-row read on where SmileDesk is different — and where it isn't.
| Capability | SmileDesk | Cliniify | DentalPro | Practo Ray |
|---|---|---|---|---|
| Annual pricing (Indian dental clinic) | ₹7,999 · ₹10,999 · ₹14,999 | ₹15k+ / year (per branch) | Custom quote | Custom quote |
| Made in India for Indian clinics | Yes — built here | Yes | Yes | India-based, generic health platform |
| GST on the software fee | Included in the list price | Added at checkout | Added at checkout | Added at checkout |
| WhatsApp bundled with the plan | Unlimited, every plan | Pay-as-you-go add-on | Pay-as-you-go add-on | Separate module |
| Insurance-tracked receivables | Yes — pending insurance stays in Outstanding until paid | Basic — cash / card only in most tiers | Partial | Not for dental billing |
| FDI odontogram + surface-level marks | Yes — FDI notation, per-surface conditions | Yes | Yes | Not built-in |
| Public booking widget for your website | Yes — drop-in embed + public API | Partial (form) | Add-on | Yes (through Practo profile) |
| Custom domain (your-clinic.in) | Yes on Business | Enterprise plan only | No | No |
| Multi-branch | Up to 5 on Business | Per-branch pricing | Per-branch pricing | Per-branch pricing |
| Where your data lives | Indian VPS; off-site backup region also in India | India | India | Practo cloud (India) |
| Support | Email + WhatsApp from the people who built it | Ticket queue | Phone + ticket | Account manager (paid tiers) |
| Migration & data ownership | CSV export on every plan; full SQL on Business | CSV export | CSV export | Limited export |
Prices and feature availability from public pages of each product, checked at the time of writing. If we've got a cell wrong, tell us and we'll fix it.
Why we chose to build this differently
You own the ledger
A dental clinic's receivables are the business. Ours is the only tier structure where insurance-pending doesn't get quietly hidden in a report — it sits in Outstanding until the insurer actually pays.
Honest, published pricing
One page, three plans, GST included. No "contact sales", no per-user surprises when you add a hygienist, no separate WhatsApp bill for the first thousand reminders each month.
WhatsApp isn't an add-on
Confirmations, 24h reminders and receipts run on your own WhatsApp Business number out of the box. Your patient reads it in the app they already use — not an SMS from a shortcode they'll ignore.
Prefer this as a one-page PDF?
We keep a printable version of this table for clinic owners who want to share it with a partner or accountant.